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Interaction Design for Emergent Users – Leveraging Digital Technologies to Solve Problems of Developing Economies

March 23 @ 11:00 am - 12:00 pm

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About twelve years ago, information and communication technologies (ICTs) were used by about 20% of the world population – a definite minority. The adoption of mobile telephony increased rapidly thereafter, and today ICTs are in the hands of more than 80% of the world population, including the rural, the uneducated, and those in developing countries. In our lab, we call them “emergent” users. Perhaps, their use of ICTs is limited yet, though there is potential waiting to be discovered. These users are quite different, not only from those whom we can now call the “traditional” users of ICTs, but also from each other. To design solutions for emergent user requires a different approach, a different mindset. To support this argument, I will show a few interesting projects from our lab. Not each of this project has been successful yet, but we can already learn a lot from them. Of course, many more solutions are now realistic – it is up to us to invent them and to realise the potential. We believe that the next set of “cool” opportunities are in designing for these emergent users. Innovations that were too distant to consider earlier are now realistically feasible. We believe we have opportunities to find solutions for problems that have plagued human beings for a long time. I will be sharing some interaction design projects in an attempt to illustrate these beliefs.Discipline/Coordinating Entity: Design and Innovation Centre


March 23
11:00 am - 12:00 pm
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